Can we see which channel a converted student originally came from?

Yes — each lead retains its original source through the full pipeline, so conversion can be traced back to the entry channel.

How fast are new leads routed to a counsellor?

Routing is automatic and capacity-balanced across branch counsellors, with SLA alerts escalating any lead that sits unassigned or unanswered.

Marketing Module

Centralize prospective student leads from WhatsApp, QR-code intake, and website routing portals — with instant SLA alerts when a hot lead sits idle.

app.obcrm.net/tenant/workflow-engine

Built for

Marketing Teams

The pain point

Leads come in from a dozen channels but there's no way to prove which campaigns actually turn into enrollments.

The goal

Prove which channels and campaigns produce enrollments, and route leads to the right counsellor instantly.

Public web forms, QR-code intake, website routing portals, and incoming WhatsApp lines are ingested instantly via webhooks — no manual entry.

Book a walkthrough scoped to your team, or start a free trial and explore it yourself.